Objective
The goal of this pop-up store is to boost social media engagement for the brand and foster meaningful connections among families. In conjunction with the Mid-Autumn Festival, the store will feature exclusive Singapore Airlines mooncakes available for sale, creating a timely and culturally resonant retail experience.
Design rational
Rooted in the spirit of the Mid-Autumn Festival, the pop-up store design blends modern aesthetics with traditional elements. The visual direction balances contemporary forms with subtle nods to cultural motifs, ensuring relevance while honoring tradition. The colour palette and design elements align with Singapore Airlines’ branding, creating a cohesive and elegant customer experience.