Brand Activation

GlamBoyant showcases what Kampong Gelam is all about. Activating the space of Kampong Gelam & creating a unique automobile experience in the precinct. Adding elements of reviving famous activities and entertainment and also sports activities. With what we are about, Arts, Culture and Heritage will be the focus through thematic programs and ambience.


Project Name : Kampung Gelam GPSS Precinct Activation

Project Date : August 2022

Client : One Kampung Gelam




Glamboyant Highlights

Generation 7

Ambulance

— PROJECT NAME

Generation 7 Ambulance


— Medium

Livery Design

Illustration


— DATE

15.07.2021

In collaboration with multidisciplinary teams, including Home Team Science and Technology Agency (HTX) and the Singapore Civil Defence Force (SCDF), I spearheaded the rebranding and design of the next-generation Emergency Medical Services (EMS) vehicle. This project aimed to equip paramedics with a cutting-edge response platform capable of addressing future pandemics and evolving emergency needs.


My role focused on designing a visually impactful and functional livery that adhered to SCDF’s branding standards while meeting critical safety and operational requirements. The design process involved integrating input from engineers, medical professionals, and branding teams to ensure the final outcome achieved both aesthetic appeal and technical functionality. The result was a vehicle that not only stood out but also embodied innovation and readiness for public health challenges.


Gen 7 in action

Gen 7 stationed in Sengkang Fire Station

Media launch event

Final livery design

Video Produced and Filmed by SCDF